GREAT RESULT! Retail Pre Order Promotion 

SNK, a leading video arcade manufacturer wanted to drive Pre-Order sales for a new home arcade game system through a Display Ad campaign utilizing Audience targeting that will increase awareness and drive quality engagement!

Client Goals:

1. Reach targeted audience to introduce new game system in the USA 

2. Promote a new product release Pre Order opportunity to Video Gamers and Esport     enthusiasts 

3. Build a Re-target bucket of those that engaged with the ad campaign

Results

  • Reached 1+ million unique gamers in the 1 month campaign

  • Built a “Re-Target Bucket” of gaming consumers

  • HMG display campaign drove awareness of new product launch, Pre Order opportunity and drove 9000+ engagements in 1 month campaign

  • Exceeded industry conversion average by 10x

GREAT RESULT!! Realtor Targets Hispanic Real Estate Shoppers

A Hispanic Mobile Ad campaign targeting Spanish language mobile phones in the NY DMA gets 60% higher clicks/ engagement than industry norm!

  1. Target potential Hispanic Real Estate Shoppers in the NY DMA to shop in South Florida

  2. Begin to build a Re-target list of interested Hispanic Real Estate Shoppers

Results:

  1. Engagement Rate was 60% higher than average for Real Estate Mobile Ads

  2. “Re-Target Bucket” OF INTERESTED Hispanic Real Estate Shoppers for future ads

  3. Client reached potential  Hispanic targeted Real Estate Shoppers  on mobile devices they use every day

  4. HMG Mobile Ad drove engaged users to Client website

GREAT RESULT!! Local Chiropractor Reduces CPC by 42%

HMG reviewed potential clients’ Google Search Click to Call campaign and presented a plan to reduce CPC, add new features to campaign, revamp ads to reflect website and business, increase reach and exposure in the valuable Search vertical to grow customer base and improve Quality Score

Client Goals:

1.Reduce cost Per Click (CPC)

2.Increase  Quality Score

3.Gain New Clients

4.Promote New  Offerings

RESULTS:

  1. Lowered CPC by an average of  42%

  2. Increased number of clicks by 3x

  3. Improved quality Score 10X

  4. HMG included transparent reporting, including Client access

Sherry and Ben are terrific and really know their stuff and helped me to increase my online presence with Google ads. And saved me money by lowering my per click cost.

 

Thank you.

 

Dr. Bill Rice

Palm Beach Gardens, FL

Case Study: One Sotheby's Realtor and FLIBS 2018

A Geo-Fence campaign targeting Boaters who may be interested in luxury waterfront homes in the south Florida area

CLIENT GOALS:

  1. Target Potential Luxury Waterfront Shoppers at the 2018 FLIBS

  2. Promote Client as the expert in premier luxury waterfront properties in south Florida

  3. Engage potential new clients

  4. Form a retarget list to market in future campaigns

  5. Use various mobile ad formats over the 5 day boat show to drive engagement

RESULTS:

  • 94,296 ads were viewed on mobile devices in the FLIBS Geo-Fence

  • 166 clicks in Ads with a MLP w/ Carousel

    • Average Time Spent viewing pictures in carousel was over 4 minutes

  • 77% of clicks to Video MLP, viewed User activated video to it’s completion

    • CTR: .39 - Industry average: .23. - 40% above industry average

  • 100% Users that completed video clicked to Realtor website and spent an average of 1:16 minutes on website

  • The campaign collected 328 engaged Boaters that may have interest in luxury waterfront property in south Florida and can be included in future Re-targeting campaigns

 

Open House Mobile Promotion

A 4-day promotion to the surrounding area of the open house to drive traffic and create interest.

Campaign:

  • 2 banner styles

  • 21,071 impressions

  • Target: 2-5 mile radius

  • CTA: landing page with home details and address

Results:

  • 134 Clicks

  • 73% 1st-time unique visitors

  • 10% returned to site after initial visit

300 x 250

Format Ad

Small

Format

Ad

 

Small Business Mobile Promotion - Acquisitons

Campaign:

  • New customer offer

  • 21,071 impressions

  • Target: 2-5 mile radius

 

Results:

  • Click to Call Campaign: 84 calls over a 3-day campaig

  • Went so well the client needed to add hours of operation to accommodate the response.

 

Small Business Mobile Promotion - Lead Generation

Campaign:

  • Sale

  • 632,360 impressions

  • Target: 1 mile radius

 

Results:

  • 5,663 clicks

  • 0.90% CTR

Large

Format

Ad

Small

Format

Ad

 

CMA Mobile Promotion

A 4-day promotion to the Realtors' farm area.

Offering a CMA to expand customer base and brand.

Campaign:

  • 2 banner styles

  • 21,670 impressions

  • Target: 2-5 mile radius

  • CTA: form fill landing page

Results:

  • 9 leads, form fills

  • ~$30 per lead

Large

Format

Ad

Small

Format

Ad

Contact:

Sherry Herman

561-425-9922

info@hmgmktg.com

Palm Beach Gardens, FL 33410 

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