CASE STUDIES

GREAT RESULT! Retail Pre Order Promotion

SNK, a leading video arcade manufacturer wanted to drive Pre-Order sales for a new home arcade game system through a Display Ad campaign utilizing Audience targeting that will increase awareness and drive quality engagement!

Client Goals:

1. Reach targeted audience to introduce new game system in the USA

2. Promote a new product release Pre Order opportunity to Video Gamers and Esport enthusiasts

3. Build a Re-target bucket of those that engaged with the ad campaign

Results

Reached 1+ million unique gamers in the 1 month campaign
Built a “Re-Target Bucket” of gaming consumers
HMG display campaign drove awareness of new product launch, Pre Order opportunity and drove 9000+ engagements in 1 month campaign
Exceeded industry conversion average by 10x

GREAT RESULT!! Realtor Targets Hispanic Real Estate Shoppers

A Hispanic Mobile Ad campaign targeting Spanish language mobile phones in the NY DMA gets 60% higher clicks/ engagement than industry norm!

Target potential Hispanic Real Estate Shoppers in the NY DMA to shop in South Florida
Begin to build a Re-target list of interested Hispanic Real Estate Shoppers

Results:

Engagement Rate was 60% higher than average for Real Estate Mobile Ads
“Re-Target Bucket” OF INTERESTED Hispanic Real Estate Shoppers for future ads
Client reached potential Hispanic targeted Real Estate Shoppers on mobile devices they use every day
HMG Mobile Ad drove engaged users to Client website

GREAT RESULT!! Local Chiropractor Reduces CPC by 42%

HMG reviewed potential clients’ Google Search Click to Call campaign and presented a plan to reduce CPC, add new features to campaign, revamp ads to reflect website and business, increase reach and exposure in the valuable Search vertical to grow customer base and improve Quality Score

Client Goals:

1.Reduce cost Per Click (CPC)

2.Increase Quality Score

3.Gain New Clients

4.Promote New Offerings

RESULTS:

Lowered CPC by an average of 42%
Increased number of clicks by 3x
Improved quality Score 10X
HMG included transparent reporting, including Client access

Sherry and Ben are terrific and really know their stuff and helped me to increase my online presence with Google ads. And saved me money by lowering my per click cost.

Thank you.

Dr. Bill Rice

Palm Beach Gardens, FL

Case Study: One Sotheby's Realtor and FLIBS 2018

A Geo-Fence campaign targeting Boaters who may be interested in luxury waterfront homes in the south Florida area

CLIENT GOALS:

Target Potential Luxury Waterfront Shoppers at the 2018 FLIBS
Promote Client as the expert in premier luxury waterfront properties in south Florida
Engage potential new clients
Form a retarget list to market in future campaigns
Use various mobile ad formats over the 5 day boat show to drive engagement

RESULTS:

94,296 ads were viewed on mobile devices in the FLIBS Geo-Fence
166 clicks in Ads with a MLP w/ Carousel
- Average Time Spent viewing pictures in carousel was over 4 minutes
77% of clicks to Video MLP, viewed User activated video to it’s completion
- CTR: .39 - Industry average: .23. - 40% above industry average
100% Users that completed video clicked to Realtor website and spent an average of 1:16 minutes on website
The campaign collected 328 engaged Boaters that may have interest in luxury waterfront property in south Florida and can be included in future Re-targeting campaigns