Over the past decade, mobile devices, phones and tablets have become a multimedia device in your hand.

Location based profiling identifies, detects and categorizes activity for future targeting capabilities. 

Categories vary from: shopping, restaurants, movies, car shopping, work, sport activity, and much more.

Educated assumptions are utilized in location profiling to determine age, gender and HHI demographics.

Detecting which apps are on the mobile devices, indicate interests as well.

Device profiling mobile devices allows advertisers to better target mobile consumers who will engage with an ad that is more relevant to that mobile user.

With HMG, you can utilize these very effective strategies, just like large retailers and brands.